advertising campaign for panaji
the brand was originally inspired by india, an influence reflected in both its name and early collections. as the product evolved, the challenge was to move beyond an aesthetic that had become increasingly common in the beachwear market and highlight the role of italian design in shaping the brand’s new identity.
the concept un’estate italiana brings this evolution to life through a visual narrative set in ostuni, puglia. timeless mediterranean atmospheres create a visual language that resonates with italian audiences while appealing to international markets, showcasing the collections and strengthening the brand’s positioning.
photo by tommy napolitano.