{"id":6866,"date":"2026-10-12T15:52:59","date_gmt":"2026-10-12T13:52:59","guid":{"rendered":"https:\/\/www.coreandco.studio\/?p=6866"},"modified":"2026-10-14T14:27:03","modified_gmt":"2026-10-14T12:27:03","slug":"b2b-asset-relazionale","status":"publish","type":"post","link":"https:\/\/www.coreandco.studio\/en\/b2b-asset-relazionale\/","title":{"rendered":"b2b as a relational asset"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6866\" class=\"elementor elementor-6866\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0cbdd9b elementor-section-full_width elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"0cbdd9b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27e85ae\" data-id=\"27e85ae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-255f641 elementor-widget elementor-widget-text-editor\" data-id=\"255f641\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><strong>A brand can have a flawless image, a strong digital presence and still struggle to grow.<\/strong> It is a contradiction we often see in fashion, and it highlights an important point. Communicating with the end consumer is essential, but it is only one part of what it takes to build a market presence.<br \/>Between the product and the person who ultimately buys it lies a much broader ecosystem.<br \/>Suppliers, retailers, showrooms, distributors and business partners, to name just a few, are different stakeholders with different needs. Each of them plays a tangible role in a brand\u2019s ability to produce, distribute and grow.<br \/>Effective B2C communication makes a brand more recognisable and desirable; a strong B2B strategy helps turn that desirability into distribution, business relationships and access to new markets.<br \/>For any business, this matters because resources need to be allocated across different priorities, and every investment should serve a clear purpose.<br \/>And if the goal is to enter new markets, expand distribution or build new commercial relationships, the question is not simply how visible the brand is, but <strong>how clear, credible and relevant it is to the people who can contribute to its growth.<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f09801 elementor-widget elementor-widget-bridge_blockquote\" data-id=\"0f09801\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bridge_blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class='with_quote_icon' style=''><i class='fa fa-quote-right' style='color: #FCD4D2;'><\/i><h5 class='blockquote-text' style=''>That is perhaps the point.\n<br>Between the product and the person who ultimately buys it lies a much broader ecosystem.\n\n<\/h5><\/blockquote>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb42125 elementor-widget elementor-widget-text-editor\" data-id=\"cb42125\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><strong>They are marketing, and they are a tangible part of how a brand builds the relationships, tools and processes that turn positioning into a real market presence.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Un brand pu\u00f2 essere visibile, riconoscibile e desiderabile senza che questo si traduca automaticamente in crescita. Nel fashion, tra il prodotto e il consumatore, c\u2019\u00e8 un intero sistema di relazioni che vale la pena guardare pi\u00f9 da vicino.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[26,27],"tags":[28,29],"class_list":["post-6866","post","type-post","status-publish","format-standard","hentry","category-b2b","category-fashion","tag-b2b","tag-fashion"],"_links":{"self":[{"href":"https:\/\/www.coreandco.studio\/en\/wp-json\/wp\/v2\/posts\/6866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.coreandco.studio\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.coreandco.studio\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.coreandco.studio\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.coreandco.studio\/en\/wp-json\/wp\/v2\/comments?post=6866"}],"version-history":[{"count":9,"href":"https:\/\/www.coreandco.studio\/en\/wp-json\/wp\/v2\/posts\/6866\/revisions"}],"predecessor-version":[{"id":6923,"href":"https:\/\/www.coreandco.studio\/en\/wp-json\/wp\/v2\/posts\/6866\/revisions\/6923"}],"wp:attachment":[{"href":"https:\/\/www.coreandco.studio\/en\/wp-json\/wp\/v2\/media?parent=6866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.coreandco.studio\/en\/wp-json\/wp\/v2\/categories?post=6866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.coreandco.studio\/en\/wp-json\/wp\/v2\/tags?post=6866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}